Yes, you can change the visibility and the text on everything, on the Front-end options panel: http://i.imgur.com/1BtUGSW.png
For the placeholder text, on the Layout Options panel: http://i.imgur.com/2hbdqrU.png
Since there are lots of options available, don’t forget to use the options finder if you cant’s find something: http://i.imgur.com/MobyF0d.png
